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This guide takes you from an empty workspace to a live landing page that collects real leads. It should take about ten minutes.
Everything here works on a free account. You only need a paid plan to publish on your own custom domain.

Step 1: Create the page

You have five ways to start a landing page in LanderLab. Pick the one that matches how much you already have.

Generate with AI

Describe your product, audience, and goal. Fastest option and the best default for a first page.

Start from a template

Pick a proven layout by vertical and swap in your copy and images.
You can also import an existing page from a URL, upload a ZIP file, or start from a blank canvas.
Building a quiz or multi-step form instead of a single page? Jump to the quiz funnel guide. The rest of the steps below stay the same.

Step 2: Edit the content

The page opens in the visual editor. Click any element to select it, then use the right panel to change it.
1

Replace the copy

Click a headline or paragraph and type over it. See headings and text for formatting options.
2

Swap the images

Select an image and upload your own or pick from the built-in library. Details in add and customize images.
3

Set your brand colors and fonts

Instead of styling each element, set them once under theme colors and global fonts. Every element follows automatically.
4

Check mobile

Switch to the mobile view in the toolbar and adjust anything that looks cramped using visibility and spacing settings.
Need to change the same text or link in twenty places? Use replace text and replace links instead of editing one by one.

Step 3: Add a lead form

A landing page without a capture point cannot generate leads. Add a newsletter or form element, then decide what happens after submission in the general page settings: redirect to a thank you page, an offer URL, or show a success message. If you are collecting sensitive or regulated data, turn on validation so bad emails and phone numbers never enter your database.

Step 4: Connect where leads should go

Leads are always stored in LanderLab, but most teams push them somewhere else at the same time.

Send to your CRM

Klaviyo, HubSpot, ActiveCampaign, Mailchimp, GoHighLevel, and more.

Send to a buyer or API

Webhook, Google Sheets, LeadsPedia, LeadProsper, Phonexa, LeadByte.
Add the integration from the Add Integration panel on your landing page, map your form fields, then connect it to the page.

Step 5: Add tracking

Install your ad pixel so the traffic source can attribute and optimize on conversions. LanderLab injects the script for you, so you only paste an ID. Then set up conversion tracking so LanderLab reports on the same actions your ad platform does.

Step 6: Publish

1

Connect a domain

Use the Cloudflare integration for automatic DNS setup, or connect manually by adding CNAME and TXT records yourself.
2

Fill in SEO settings

Add a page title, meta description, and favicon under SEO settings.
3

Publish

Click Publish, choose your domain and path, and the page goes live. Full details in publish a landing page.
Every change you make after publishing needs a republish to reach the live page. This includes new integrations and pixels.

What to do next

Test a second version

Duplicate the page into a variant, split traffic, and let data pick the winner.

Watch your results

Views, clicks, leads, and conversion rate by country, device, and source.