Documentation Index
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Add Snapchat Pixel to your landing pages in LanderLab to track visitor actions, measure conversions, and send event data to Snapchat for better ad performance.
What is Snapchat Pixel?
Snapchat Pixel (also called Snap Pixel) is a small piece of JavaScript code that runs in the visitor’s browser. When someone visits your landing page or takes an action like clicking a button, submitting a form, or completing a purchase, the pixel fires an event and sends that data back to Snapchat. This allows Snapchat to track which visitors came from your ads, measure conversions across devices, build retargeting audiences, and optimize your ad delivery based on real user behavior. LanderLab handles the pixel installation for you. Instead of manually adding code to your page, you simply enter your Snap Pixel ID and LanderLab takes care of the rest.Once you add a Snapchat Pixel integration, it is saved globally in your account. You can reuse it across multiple landing pages without entering the details again.
How to Add Snapchat Pixel
Go to your landing page
Navigate to Landing Pages and click the name of the landing page where you want to add Snapchat Pixel tracking.
Select Snapchat Pixel
From the list of available integrations, find Snapchat Pixel (labeled as “Track conversions on your pages with Snapchat Pixel”) and click on it. A configuration form will appear.
Fill in the required fields
Enter the following details:
| Field | Description |
|---|---|
| Name | A label to identify this pixel (e.g. “Snapchat Pixel” or “Snap - Lead Gen Q2”). This helps you recognize it when reusing across pages. |
| Pixel ID | Your Snap Pixel ID. This is a UUID in the format 12345678-1234-1234-1234-123456789012, found in Snapchat’s Events Manager. |
Connect Snapchat Pixel to Another Landing Page
Since Snapchat Pixel integrations are saved globally, you do not need to create a new one for every landing page. You can reuse any previously saved pixel across multiple pages.Open a different landing page
Go to Landing Pages and click the name of the landing page where you want to use the same Snapchat Pixel.
Add Integration
Click Add Integration. You will see your previously saved Snapchat Pixel configurations listed. Select the one you want to connect.
Select variants (if applicable)
If your landing page has multiple A/B test variants, a modal will appear asking you to choose which variants should use this pixel. Select the variants you want to track and confirm your selection.
The variant selection modal only appears when your landing page has more than one active variant. If there is only one variant, the pixel is applied automatically.
Why Use Snapchat Pixel
Adding Snapchat Pixel to your landing pages allows you to:- Track conversions - Measure page views, clicks, form submissions, sign-ups, and purchases that happen after someone clicks your Snapchat ad.
- Build retargeting audiences - Create custom audiences based on visitor behavior so you can re-engage people who visited your page but did not convert.
- Optimize ad delivery - Give Snapchat more conversion data so its algorithm can find higher-quality users and improve your campaign performance over time.
- Track across devices - Snapchat Pixel supports cross-device tracking, so you can see how users interact with your landing page on different devices after viewing your ads.
Where to Find Your Snapchat Pixel ID
If you are not sure where to find your Pixel ID, follow these steps:- Log in to Snapchat Ads Manager.
- Click the menu in the top left corner of the page.
- Under the Assets section, click Events Manager.
- If you already have a pixel, your Pixel ID will be displayed on the Events Manager page. It looks like a UUID (e.g.
12345678-1234-1234-1234-123456789012). - If you do not have a pixel yet, click Create Pixel, give it a name, and your Pixel ID will be generated for you.