Documentation Index
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Add Taboola Pixel to your landing pages in LanderLab to track visitor behavior, measure conversions, and send event data to Taboola for better ad optimization.
What is Taboola Pixel?
Taboola Pixel is a small piece of JavaScript code that runs in the visitor’s browser. When someone visits your landing page or takes an action (such as clicking a button, submitting a form, or completing a purchase), the pixel fires an event and sends that data to Taboola. This allows Taboola to track which visitors came from your campaigns, measure conversions, build retargeting audiences, and optimize ad delivery based on real user behavior. LanderLab handles the pixel installation for you. Instead of manually adding code to your page, you simply enter your Taboola Account ID and LanderLab takes care of the rest.Once you add a Taboola Pixel integration, it is saved globally in your account. You can reuse it across multiple landing pages without entering the details again.
How to Add Taboola Pixel
Go to your landing page
Navigate to Landing Pages and click the name of the landing page where you want to add Taboola Pixel tracking.
Select Taboola Pixel
From the list of available integrations, find Taboola Pixel and click on it. A configuration form will appear.
Fill in the required fields
Enter the following details:
| Field | Description |
|---|---|
| Name | A label to identify this pixel (e.g. “Taboola Main” or “Taboola - Campaign Q2”). This helps you recognize it when reusing across pages. |
| Account ID | Your numeric Taboola Account ID. This is the same as your Advertiser ID in Taboola’s platform. |
Connect Taboola Pixel to Another Landing Page
Since Taboola Pixel integrations are saved globally, you do not need to create a new one for every landing page. You can reuse any previously saved pixel across multiple pages.Open a different landing page
Go to Landing Pages and click the name of the landing page where you want to use the same Taboola Pixel.
Add Integration
Click Add Integration. You will see your previously saved Taboola Pixel configurations listed. Select the one you want to connect.
Select variants (if applicable)
If your landing page has multiple A/B test variants, a modal will appear asking you to choose which variants should use this pixel. Select the variants you want to track and confirm your selection.
The variant selection modal only appears when your landing page has more than one active variant. If there is only one variant, the pixel is applied automatically.
Why Use Taboola Pixel
Adding Taboola Pixel to your landing pages allows you to:- Track conversions - Measure page views, clicks, form submissions, and other actions that matter to your Taboola campaigns.
- Build retargeting audiences - Create custom audiences in Taboola Backstage based on visitor behavior, so you can re-engage people who showed interest but did not convert.
- Optimize ad delivery - Give Taboola more conversion data so its algorithm can find higher-quality users and improve your campaign performance over time.
- Measure ROI - Connect your ad spend directly to landing page results and understand which campaigns and creatives drive the best outcomes.
Where to Find Your Taboola Account ID
If you are not sure where to find your Account ID, follow these steps:- Log in to Taboola Backstage (Realize).
- Select the correct advertiser account from the dropdown at the top left.
- Click Tracking in the left sidebar.
- Your numeric Account ID is displayed at the top of the Tracking page.