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Skills are saved instructions the AI Assistant loads when your request matches them. They let the AI handle a specific task the same way every time, like auditing a page for conversions or writing copy in your brand voice. LanderLab includes built-in skills, and you can create your own.

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Built-in skills

These skills are available in every account.

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How to use a skill

There are two ways to use a skill:
  • Automatically. Just write your request. If it matches a skill’s description, the AI loads that skill on its own.
  • Manually. Click + in the prompt box, hover over Skills, and pick the skill you want. Then write your request.
The Skills menu in the AI Assistant showing CRO audit, Page tracking, Advertorial / Listicle, and Offer copy
Pick the skill manually when you want to be sure the AI follows it, for example before running a CRO audit on a page that is about to go live.

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Where to manage skills

You can manage skills from two places. Both show the same list, where you can see every skill, create new ones, and edit or turn off your custom skills.
  • From the AI Assistant: click + in the prompt box, hover over Skills, and click Manage skills.
  • From Settings: open Settings and select Skills.
The Skills page in LanderLab Settings, listing custom and built-in skills with the Create skill button

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How to create a custom skill

Create a custom skill for any task you repeat often, like writing in your brand voice or following your compliance rules.
1

Open Manage skills

In the prompt box, click +, hover over Skills, and click Manage skills. Or go to Settings > Skills.
2

Click Create skill

In the Skills window, click Create skill.
3

Fill in the skill details

Add a Name, a Description, and the Instructions. See the table below for what to write in each field.
The Create skill form in LanderLab with Name, Description, and Instructions fields
4

Save the skill

Click Create skill. Your skill appears under Custom skills and is turned on.

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What to write in each field

The Description decides when the skill loads automatically. Mention the type of requests it should handle, like “copy”, “headlines”, or “tracking”.

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Edit or disable a custom skill

Open Manage skills from the AI Assistant, or go to Settings > Skills.
  • View a skill to check its name, description, and instructions.
  • Edit a skill from the … menu next to it, then save your changes.
  • Disable a skill with the toggle next to it. The AI only uses skills that are turned on. Turn it back on at any time.

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Tips for writing great skills

  • Keep one task per skill. A “Brand voice” skill and a “Compliance rules” skill work better than one skill that does both.
  • Write clear rules. “Headlines under 8 words” is easier to follow than “keep headlines short”.
  • Include must-haves and must-nots. List exact CTA text, words to avoid, or claims you cannot make.
  • Test and refine. Try the skill on a real page, then update the instructions if the result is off.

Connectors

Give the AI access to data from your other tools.

Optimize with AI

Combine skills and prompts for higher-converting pages.