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If your landing page uses a quiz, LanderLab tracks how visitors move through it step by step. The drop-off breakdown shows you exactly where people leave, so you can spot the steps that lose the most visitors and improve them. You’ll find this data on a landing page’s Overview, under each variant.

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Open the quiz analytics

1

Open the landing page

Go to Landing Pages in the left sidebar and open the page whose quiz you want to review.
2

Go to the Overview tab

The Overview tab is selected by default. Scroll down to the Variants section.
3

Find the variant

Each variant has a quiz panel beneath it. If your page has one variant, that’s the main one (marked MAIN); with multiple variants, each has its own quiz stats.
4

Expand the Quiz panel

Under the variant, click the Quiz row to expand it and reveal the per-step breakdown.
Drop Off

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Read the quiz summary

The Quiz row gives you the high-level picture for the variant. It also shows how many steps the quiz has (for example, Quiz (4 steps)).
MetricWhat it tells you
SessionsHow many times the quiz was started.
SubmitsHow many visitors completed and submitted the quiz.
Avg. Session TimeThe average time visitors spent in the quiz.
A large gap between Sessions and Submits means many people started the quiz but didn’t finish — the step table tells you where they left.

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Read the step-by-step drop-offs

Expanding the Quiz panel reveals a row for each step of the quiz, listed in the order visitors see them.
ColumnWhat it tells you
StepsThe name of each quiz step (for example, Pre-Approved, US Residence).
SessionsHow many visitors reached that step.
ExitsHow many visitors left on that step instead of continuing.
Drop Off RateThe share of that step’s sessions that exited there.
Read the table top to bottom to follow the funnel. The step with the highest Drop Off Rate is where you’re losing the most visitors — a good place to start when improving the quiz.
A step with a high drop-off rate often signals friction: a confusing question, a step that asks for too much, or a point where visitors lose interest. Try simplifying or reordering that step and compare the rates again.

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Change the date range

Use the range selector at the top right of the Overview — 1D, 7D, 1M, 3M, All, or Custom — to scope the quiz numbers to a specific period. The figures update to match the selected range.
Quiz data appears only for landing pages that include a quiz, and the numbers populate as visitors interact with the page. A page with no traffic yet shows zeros across every step.