Documentation Index
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Add TikTok Pixel to your landing pages in LanderLab to track visitor actions, measure conversions, and send event data to TikTok for better ad optimization.
What is TikTok Pixel?
TikTok Pixel is a piece of JavaScript code that runs in the visitor’s browser. When someone visits your landing page or takes an action like clicking a button, submitting a form, or completing a purchase, the pixel fires an event and sends that data back to TikTok. This allows TikTok to track which visitors came from your ads, measure conversions, build custom audiences for retargeting, and optimize ad delivery to find users who are most likely to convert. LanderLab handles the pixel installation for you. Instead of manually adding code to your page, you simply enter your TikTok Pixel ID and LanderLab takes care of the rest.Once you add a TikTok Pixel integration, it is saved globally in your account. You can reuse it across multiple landing pages without entering the details again.
How to Add TikTok Pixel
Go to your landing page
Navigate to Landing Pages and click the name of the landing page where you want to add TikTok Pixel tracking.
Select TikTok Pixel
From the list of available integrations, find TikTok Pixel (labeled as “Track conversions on your pages with TikTok Pixel”) and click on it. A configuration form will appear.
Fill in the required fields
Enter the following details:
| Field | Description |
|---|---|
| Name | A label to identify this pixel (e.g. “TikTok Pixel” or “TT - Lead Gen Campaign”). This helps you recognize it when reusing across pages. |
| Pixel ID | Your TikTok Pixel ID. This is an alphanumeric string (e.g. C8KQ1234ABCD567890EF) found in TikTok Events Manager under your data sources. |
Connect TikTok Pixel to Another Landing Page
Since TikTok Pixel integrations are saved globally, you do not need to create a new one for every landing page. You can reuse any previously saved pixel across multiple pages.Open a different landing page
Go to Landing Pages and click the name of the landing page where you want to use the same TikTok Pixel.
Add Integration
Click Add Integration. You will see your previously saved TikTok Pixel configurations listed. Select the one you want to connect.
Select variants (if applicable)
If your landing page has multiple A/B test variants, a modal will appear asking you to choose which variants should use this pixel. Select the variants you want to track and confirm your selection.
The variant selection modal only appears when your landing page has more than one active variant. If there is only one variant, the pixel is applied automatically.
Why Use TikTok Pixel
Adding TikTok Pixel to your landing pages allows you to:- Track conversions - Measure page views, form submissions, sign-ups, purchases, and other actions that happen after someone clicks your TikTok ad.
- Build custom audiences - Create retargeting audiences based on visitor behavior so you can re-engage people who showed interest but did not convert.
- Optimize ad delivery - Give TikTok more conversion data so its algorithm can optimize your campaigns and find users who are most likely to take action.
- Measure campaign ROI - Connect your ad spend directly to landing page results and identify which campaigns, ad groups, and creatives drive the best performance.
Where to Find Your TikTok Pixel ID
If you are not sure where to find your Pixel ID, follow these steps:- Log in to TikTok Ads Manager.
- Click Tools in the top navigation bar.
- Click Events Manager (or go to Assets and then Events, depending on your interface version).
- In the sidebar, click Data Sources.
- Click on your pixel name. Your Pixel ID will be displayed at the top of the pixel details page.