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Documentation Index

Fetch the complete documentation index at: https://docs.landerlab.io/llms.txt

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Landerlab Meta Pixel
Add Meta Pixel to your landing pages in LanderLab to track visitor actions, measure conversions, and send browser-side event data to Meta for ad optimization.

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What is Meta Pixel?

Meta Pixel is a small piece of JavaScript code that runs in the visitor’s browser. When someone visits your landing page or takes an action (like clicking a button or submitting a form), the Pixel fires an event and sends that data to Meta. This allows Meta to track conversions, build retargeting audiences, and optimize your Facebook and Instagram ad campaigns based on real visitor behavior.
Once you add a Meta Pixel integration, it is saved globally in your account. You can reuse it across multiple landing pages without entering the credentials again.

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How to Add Meta Pixel

1

Go to your landing page

Navigate to Landing Pages and click the name of the landing page where you want to add Meta Pixel tracking.
2

Open the Integrations tab

Click Add Integration to open the integrations panel.
3

Select Meta Pixel

From the list of available integrations, find Meta Pixel (labeled as “Browser-side conversion tracking”) and click on it. A configuration form will appear.
4

Fill in the required fields

Enter the following details:
FieldDescription
NameA label to identify this pixel (e.g. “Meta Pixel” or “Campaign Q3 Pixel”). This helps you recognize it when reusing across pages.
Pixel IDYour Meta Pixel ID. This is a numeric ID (e.g. 123456789012345) found in Meta Events Manager.
To find your Pixel ID, go to Meta Events Manager, select your Pixel, and navigate to Settings. The Pixel ID is displayed at the top of the page.
5

Click Add Meta Pixel

Click the Add Meta Pixel button to save the integration. LanderLab stores this globally, so you can connect it to other landing pages later without re-entering the details.

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Connect Meta Pixel to Another Landing Page

Since Meta Pixel integrations are saved globally, you do not need to create a new one for every landing page. You can reuse any previously saved pixel across multiple pages.
1

Open a different landing page

Go to Landing Pages and click the name of the landing page where you want to use the same Meta Pixel.
2

Add Integration

Click Add Integration. You will see your previously saved Meta Pixel configurations listed. Select the one you want to connect.
3

Select variants (if applicable)

If your landing page has multiple A/B test variants, a modal will appear asking you to choose which variants should use this pixel. Select the variants you want to track and confirm your selection.
The variant selection modal only appears when your landing page has more than one active variant. If there is only one variant, the pixel is applied automatically.
4

Save and publish

Click Save, then Publish or Republish your landing page to activate Meta Pixel tracking on the selected variants.

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Why Use Meta Pixel

Adding Meta Pixel to your landing pages allows you to:
  • Track conversions - Measure visits, clicks, form submissions, and other actions that matter to your campaigns.
  • Build retargeting audiences - Create custom audiences in Meta Ads Manager based on who visited your pages and what actions they took.
  • Optimize ad delivery - Give Meta more data to find the right people and deliver your ads to visitors who are most likely to convert.
  • Measure ROI - Connect ad spend directly to landing page performance and understand which campaigns drive the best results.
For even better tracking accuracy, consider using Meta Pixel together with Meta CAPI. Running both browser-side and server-side tracking gives Meta two data sources to match events, which reduces data loss from ad blockers and browser restrictions.