Documentation Index
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Add NewsBreak Pixel to your landing pages in LanderLab to track visitor actions, measure conversions, and send event data to NewsBreak for better campaign optimization.
What is NewsBreak Pixel?
NewsBreak Pixel is a small piece of JavaScript code that runs in the visitor’s browser. When someone lands on your page or takes an action like signing up, clicking a button, or completing a purchase, the pixel fires an event and sends that data back to NewsBreak. This allows NewsBreak to track which visitors came from your ads, measure conversions in real time, and optimize your campaign delivery based on actual user behavior. LanderLab handles the pixel installation for you. Instead of manually adding code to your page, you simply enter your NewsBreak Pixel ID and LanderLab takes care of the rest.Once you add a NewsBreak Pixel integration, it is saved globally in your account. You can reuse it across multiple landing pages without entering the details again.
How to Add NewsBreak Pixel
Go to your landing page
Navigate to Landing Pages and click the name of the landing page where you want to add NewsBreak Pixel tracking.
Select NewsBreak Pixel
From the list of available integrations, find NewsBreak Pixel (labeled as “Track conversions on your pages with Newsbreak Pixel”) and click on it. A configuration form will appear.
Fill in the required fields
Enter the following details:
| Field | Description |
|---|---|
| Name | A label to identify this pixel (e.g. “NewsBreak Pixel” or “NB - Campaign Q2”). This helps you recognize it when reusing across pages. |
| Pixel ID | Your numeric NewsBreak Pixel ID (e.g. 1234567890). You can find this in the NewsBreak Ad Manager under Event Management. |
Connect NewsBreak Pixel to Another Landing Page
Since NewsBreak Pixel integrations are saved globally, you do not need to create a new one for every landing page. You can reuse any previously saved pixel across multiple pages.Open a different landing page
Go to Landing Pages and click the name of the landing page where you want to use the same NewsBreak Pixel.
Add Integration
Click Add Integration. You will see your previously saved NewsBreak Pixel configurations listed. Select the one you want to connect.
Select variants (if applicable)
If your landing page has multiple A/B test variants, a modal will appear asking you to choose which variants should use this pixel. Select the variants you want to track and confirm your selection.
The variant selection modal only appears when your landing page has more than one active variant. If there is only one variant, the pixel is applied automatically.
Why Use NewsBreak Pixel
Adding NewsBreak Pixel to your landing pages allows you to:- Track conversions - Measure page views, sign-ups, purchases, and other actions that happen after someone clicks your NewsBreak ad.
- Optimize campaign delivery - Give NewsBreak more conversion data so its algorithm can find higher-quality users and improve performance, especially when using bidding strategies like Maximize Conversions or Target CPA.
- Measure ROI - Connect your ad spend directly to landing page results and understand which campaigns and creatives drive the best outcomes.
- Get real-time data - NewsBreak Pixel sends event data as soon as a visitor takes an action, so you can monitor campaign performance without delays.
Where to Find Your NewsBreak Pixel ID
If you are not sure where to find your Pixel ID, follow these steps:- Log in to NewsBreak Ad Manager.
- Navigate to Event Management in the left sidebar or through the campaign setup flow.
- Create a new event or open an existing one, and select Pixel as the event tracking type.
- Your numeric Pixel ID will be displayed on the setup page.