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Documentation Index

Fetch the complete documentation index at: https://docs.landerlab.io/llms.txt

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LL Retreaver
Connect Retreaver to your landing pages in LanderLab to route inbound calls, display dynamic phone numbers, and track call conversions with full visitor attribution.

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What is Retreaver?

Retreaver is a call tracking and routing platform designed for performance marketers, affiliate networks, and advertisers running pay-per-call campaigns. It uses dynamic number insertion (DNI) to show each landing page visitor a unique phone number from a number pool, which allows Retreaver to attribute every call back to the correct visitor session, traffic source, and campaign. When you connect Retreaver to your landing page in LanderLab, the Retreaver JavaScript tag is automatically added to your page. This tag communicates with Retreaver’s API to pull numbers from your number pool, replace the phone number on your page, and attach visitor data (such as URL parameters, location, and session details) to each call. LanderLab handles the script installation for you. Instead of manually adding the Retreaver.js snippet to your page code, you simply enter your Campaign Key and LanderLab takes care of the rest.
Once you add a Retreaver integration, it is saved globally in your account. You can reuse it across multiple landing pages without entering the details again.

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How to Add Retreaver

1

Go to your landing page

Navigate to Landing Pages and click the name of the landing page where you want to add Retreaver call tracking.
2

Open the Integrations tab

Click Add Integration to open the integrations panel.
3

Select Retreaver

From the list of available integrations, find Retreaver (labeled as “Route inbound calls through Retreaver”) and click on it. A configuration form will appear.
4

Fill in the required fields

Enter the following details:
FieldDescription
NameA label to identify this integration (e.g. “Retreaver” or “Retreaver - Medicare”). This helps you recognize it when reusing across pages.
Campaign KeyYour Retreaver Campaign Key. This is an alphanumeric string (e.g. abcd1234-5678-90ef-ghij-klmnopqrstuv) that identifies the specific campaign you want to track calls for.
To find your Campaign Key, log in to Retreaver, open your campaign, and go to Retreaver JS Settings. The Campaign Key is shown in the Code section under the Advanced tab. It is also embedded in the JavaScript snippet that Retreaver generates for your campaign.
5

Click Add Retreaver

Click the Add Retreaver button to save the integration. LanderLab stores this globally, so you can connect it to other landing pages later without re-entering the details.

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Connect Retreaver to Another Landing Page

Since Retreaver integrations are saved globally, you do not need to create a new one for every landing page. You can reuse any previously saved integration across multiple pages.
1

Open a different landing page

Go to Landing Pages and click the name of the landing page where you want to use the same Retreaver integration.
2

Add Integration

Click Add Integration. You will see your previously saved Retreaver configurations listed. Select the one you want to connect.
3

Select variants (if applicable)

If your landing page has multiple A/B test variants, a modal will appear asking you to choose which variants should use this integration. Select the variants you want to track and confirm your selection.
The variant selection modal only appears when your landing page has more than one active variant. If there is only one variant, the integration is applied automatically.
4

Save and publish

Click Save, then Publish or Republish your landing page to activate Retreaver call tracking on the selected variants.

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Why Use Retreaver

Adding Retreaver to your landing pages allows you to:
  • Display dynamic phone numbers - Retreaver uses number pools to show each visitor a unique tracking number, so every call can be tied back to the exact visitor, traffic source, and campaign.
  • Track call conversions - See which publishers, ad creatives, and traffic sources generate calls, and measure call quality with detailed reporting and tag data.
  • Route calls intelligently - Send calls to the right buyers or call centers based on caller location, tags, time of day, or real-time bidding rules.
  • Capture visitor data - Retreaver’s JavaScript tag automatically collects URL parameters, browser session data, and page interactions, then attaches them to the call for full attribution.
  • Integrate with trackers - Use call data alongside platforms like RedTrack, Everflow, ClickFlare, or Voluum for end-to-end pay-per-call campaign tracking.

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Where to Find Your Retreaver Campaign Key

If you are not sure where to find your Campaign Key, follow these steps:
  1. Log in to Retreaver.
  2. Click Campaigns in the left sidebar and open the campaign you want to use.
  3. Navigate to the Retreaver JS Settings tab.
  4. Click on the Code section (under the Advanced tab). Your Campaign Key is displayed in the JavaScript snippet, inside the campaign_key parameter.
It will look something like abcd1234-5678-90ef-ghij-klmnopqrstuv. Copy this value and paste it into the Campaign Key field in LanderLab.