Understand Partial Leads and Drop-Offs

A Partial Lead is recorded when a visitor begins a multi-step submission flow-such as a Quiz or Multi-Step Form-but leaves before completing the entire process. Partial leads provide valuable insights into where users drop off in your funnel, allowing you to analyze user behavior and improve conversion rates.

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What Is a Partial Lead?

A partial lead occurs when a user:

• Starts a multi-step form or quiz
• Submits some information in the early steps
• Leaves the page before reaching the final submission or Thank You page

Even though the user did not fully complete the flow, LanderLab saves the information that was submitted up to that point.

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Identifying a Partial Lead

Partial leads can easily be identified in the Leads dashboard.

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When Partial Leads Are Recorded

Partial leads are only created in multi-step flows, such as:

• Quizzes
• Multi-step lead forms
• Funnels where contact details appear in later steps

Single-step forms usually do not produce partial leads, because the form must be submitted in one step.

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Example Flow

Below is a typical scenario where a partial lead is recorded:

1. A visitor enters their ZIP Code on the first step.
2. The visitor clicks Next and enters their First and Last Name.
3. The visitor proceeds to the next step requesting Email and Phone Number.
4. The visitor leaves the page without completing the final submission.

Because the user submitted some information but did not finish the flow, LanderLab records this as a Partial Lead.

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Why Partial Leads Are Valuable

Partial leads help you:

• Identify drop-off points in your funnel
• Understand user behavior
• Improve form design and conversion rates
• Recover potential leads using the data already collected

Analyzing partial leads can help you optimize your funnels and reduce abandonment rates.