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LL AC

What is ActiveCampaign and Why Use This Integration?

ActiveCampaign is an email marketing and CRM platform used to manage contact lists, run automations, and send targeted campaigns. When you connect ActiveCampaign to a LanderLab landing page, every lead that submits your form is instantly added as a contact in the ActiveCampaign lists you choose, with tags applied and form fields mapped to the correct contact properties. The ActiveCampaign connection works in two stages. First you add your ActiveCampaign account to LanderLab using your Account URL and API Key. Then you connect that account to your landing page and configure lists, tags, and field mapping.
ActiveCampaign integrations are not saved globally. Each integration is configured per landing page, so you will need to set up a new ActiveCampaign connection for each landing page where you want to sync leads.

Before You Begin

You will need two things from your ActiveCampaign account before starting:
  • Account URL - your unique ActiveCampaign account URL (e.g. https://your-account.api-us1.com)
  • API Key - your ActiveCampaign API key
To find both, log in to ActiveCampaign, go to Settings in the left sidebar, and click Developer. Your Account URL and API Key are displayed on that page.

How to Add ActiveCampaign

Stage 1: Add Your ActiveCampaign Account

1

Go to your landing page

Navigate to Landing Pages and click the name of the landing page where you want to add ActiveCampaign.
2

Open the Integrations tab

Click Add Integration to open the integrations panel.
3

Select ActiveCampaign

From the list of available integrations, find ActiveCampaign (labeled as “Sync leads with ActiveCampaign as they come in”) and click on it.
4

Fill in your account credentials

Enter the following details:
FieldDescription
NameA label to identify this account connection (e.g. “ActiveCampaign Main Account”).
Account URLYour ActiveCampaign account URL (e.g. https://your-account.api-us1.com).
API KeyYour ActiveCampaign API key from the Developer settings page.
5

Click Add ActiveCampaign

Click Add ActiveCampaign to authenticate and save your account. LanderLab will verify the credentials and connect to your ActiveCampaign account.

Stage 2: Configure Lists, Tags, and Field Mapping

Once your account is added, the wizard moves to the integration configuration. This is where you choose which lists to add leads to and how your form fields map to ActiveCampaign contact properties.

Step 1: Configure Lists and Tags

1

Set a name for this integration

Give this integration a recognizable label (e.g. “ActiveCampaign - Solar Leads”). This helps you identify it in the integrations list on your landing page.
2

Select your Lists

Click the Lists dropdown and select one or more ActiveCampaign lists. Every lead submitted through this landing page will be added as a contact to the lists you select here. This field is required.
Lists must already exist in your ActiveCampaign account. You cannot create new lists from this step.
3

Add Tags (optional)

In the Tags field, pick from existing tags or type to create new ones. Tags are applied to every contact added through this landing page and are useful for segmenting leads by campaign, offer, or traffic source.
4

Click Continue

Click Continue to move to the field mapping step.

Step 2: Map Your Fields

1

Map your form fields to ActiveCampaign contact properties

You will see a list of all fields from your landing page form on the left, and a dropdown to select the matching ActiveCampaign contact property on the right.Map each form field to the corresponding ActiveCampaign property. At minimum, map Email as it is required to create a contact.
Form FieldActiveCampaign Property
Full NameFull Name
EmailEmail*
Phone NumberPhone
(other form fields)Select field
Fields you do not map will not be sent to ActiveCampaign. Use the checkboxes on the left to include or exclude individual fields.
LanderLab also includes system fields like LL Lander URL, LL Visitor IP, LL Visitor User Agent, LL Submission Time UTC, and LL Variant ID. You can map these to custom fields in ActiveCampaign if you want to store tracking data alongside contact records.
2

Click Continue

Click Continue to move to the review step.

Step 3: Review and Connect

1

Review your integration

The final step shows a full summary of your ActiveCampaign integration including the integration name, selected lists, applied tags, and all mapped fields. Review everything carefully before activating.If anything looks wrong, click Back to return to the previous steps and make changes.
2

Click Connect ActiveCampaign

Click Connect ActiveCampaign to save and activate the integration. From this point on, every lead submitted on this landing page will be synced to ActiveCampaign in real time.

Tips for ActiveCampaign Integration

  • Email is required - ActiveCampaign uses email as the unique identifier for contacts. Always map the email field and make sure your form includes an email input.
  • Existing contacts are updated - If a lead submits with an email that already exists in ActiveCampaign, LanderLab will update the existing contact record rather than creating a duplicate.
  • Use tags to trigger automations - If you have ActiveCampaign automations set up to trigger when a tag is applied, adding the right tag here will automatically enroll new leads into those automations.
  • Use lists to segment by campaign - Assign different landing pages to different lists to keep your contacts organized by offer, product, or traffic source.
  • Test with a real submission - After connecting, submit a test lead on your landing page and verify the contact appears in your ActiveCampaign account within a few seconds.