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Documentation Index

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Connect LeadsPedia to your landing pages in LanderLab to send lead data directly to your LeadsPedia campaigns in real time. Choose between Direct Post and Ping-Post depending on your lead distribution setup.

What is LeadsPedia?

LeadsPedia is a lead distribution and management platform used by lead generation companies, advertisers, and affiliate networks to collect, validate, route, and sell leads in real time. It supports both direct posting and ping-post workflows, making it a popular choice for performance marketers working across multiple verticals. When you connect LeadsPedia to your landing page in LanderLab, every lead collected on your page is automatically sent to your LeadsPedia campaign using the posting method you choose. LanderLab handles the API connection for you, so you do not need to write any custom code or build server-side integrations.
LeadsPedia integrations are not saved globally. Each integration is configured per landing page, so you will need to set up a new LeadsPedia connection for each landing page where you want to send leads.

Direct Post vs. Ping-Post

LanderLab supports two posting types for LeadsPedia. You choose the type during setup based on how your LeadsPedia campaign is configured. Direct Post sends the full lead data to LeadsPedia in a single request. This is the simplest method and is used when leads go directly to a specific campaign without a bidding step. Ping-Post is a two-step process. First, a “ping” is sent with partial lead data so LeadsPedia can check if any buyers want the lead and return a bid. If a bid is accepted, a second “post” is sent with the full lead details. This method is used in lead distribution setups where multiple buyers compete for each lead.

How to Add LeadsPedia

The LeadsPedia setup uses a 3-step wizard: configure the connection, map your fields, and review the final payload before connecting.

Step 1: Configure the Connection

1

Go to your landing page

Navigate to Landing Pages and click the name of the landing page where you want to add the LeadsPedia integration.
2

Open the Integrations tab

Click Add Integration to open the integrations panel.
3

Select LeadsPedia integration

From the list of available integrations, find LeadsPedia integration (labeled as “Send leads to LeadsPedia in real time”) and click on it. The configuration wizard will open.
4

Fill in the connection details

Start by entering a Name for this integration (e.g. “LeadsPedia - Auto Loans”). Then select the Type based on your LeadsPedia campaign setup:If you select Direct Post:
FieldDescription
Post URLThe LeadsPedia post endpoint URL (e.g. https://api.leadspedia.com/.../post).
LP Campaign IDThe numeric Campaign ID from your LeadsPedia campaign (e.g. 12345).
LP Campaign KeyThe Campaign Key associated with your LeadsPedia campaign. This is generated inside LeadsPedia.
If you select Ping-Post:
FieldDescription
Ping URLThe LeadsPedia ping endpoint URL (e.g. https://api.leadspedia.com/.../ping).
Post URLThe LeadsPedia post endpoint URL (e.g. https://api.leadspedia.com/.../post).
LP Campaign IDThe numeric Campaign ID from your LeadsPedia campaign (e.g. 12345).
LP Campaign KeyThe Campaign Key associated with your LeadsPedia campaign. This is generated inside LeadsPedia.
To find your LP Campaign ID and LP Campaign Key, log in to LeadsPedia, open your campaign, and click the Post Keys button in the top menu. Both values will be displayed there. You can also find them under Generate Posting Instructions in the left sidebar.
5

Click Continue

Click Continue to move to the field mapping step.

Step 2: Map Your Fields

In this step, you choose which data fields to include in the request and how they should be named when sent to LeadsPedia.
1

Select and configure fields

LanderLab automatically includes a set of default LanderLab fields. Each field has a checkbox to include or exclude it, and a Sent As column where you can rename the key to match what LeadsPedia expects.The default LanderLab fields are:
Form FieldSent As (default key)Description
LL Lander URLll_lander_urlThe full URL of the landing page the visitor was on.
LL Visitor IPll_visitor_ipThe IP address of the visitor.
LL Visitor User Agentll_visitor_user_agentThe browser and device information of the visitor.
LL Submission Time UTCll_submission_time_utcThe date and time the lead was submitted (in UTC).
LL Variant IDll_variant_idThe A/B test variant ID the visitor was shown.
Use the checkboxes to enable or disable any field. You can also edit the Sent As value to match the field names your LeadsPedia campaign expects.
If your landing page includes a quiz funnel or form, all the form fields you have added (such as name, email, phone, address, and any custom inputs) will automatically appear in this field list alongside the default LanderLab fields. You can enable, disable, or rename them just like the default fields.
2

Add custom fields (optional)

Under the Additional fields section, click + Add field to include extra key-value pairs in the request. This is useful for sending static values like a sub ID, lead source tag, or any custom parameter your LeadsPedia campaign requires.
3

Click Continue

Click Continue to move to the review step.

Step 3: Review and Connect

1

Review your LeadsPedia integration

The final step shows a complete summary of what will be sent to LeadsPedia for every lead. You will see:
  • The posting type (Direct Post or Ping-Post) and integration name
  • The configuration section showing your Campaign ID, Campaign Key, and Post URL (and Ping URL if using Ping-Post)
  • The field mapping section listing all fields and their corresponding template variables (e.g. {{LL Lander URL}}, {{LL Visitor IP}})
Review everything carefully to make sure the configuration and field names match what your LeadsPedia campaign expects.
2

Click Connect LeadsPedia

If everything looks correct, click the Connect LeadsPedia button to save and activate the integration. If you need to change anything, click Back to return to the previous steps.

Where to Find Your LeadsPedia Campaign ID and Campaign Key

If you are not sure where to find your Campaign ID and Campaign Key, follow these steps:
  1. Log in to your LeadsPedia account.
  2. Open the campaign you want to connect.
  3. Click the Post Keys button in the top menu bar of the campaign window.
  4. Your Campaign ID and Campaign Key will be displayed.
You can also find these values by going to Generate Posting Instructions in the left sidebar, selecting your vertical, offer, and campaign, and choosing “Server Post with Campaign ID and Campaign Key” as the type.
If you regenerate the Campaign Key inside LeadsPedia, the previous key will stop working. Make sure to update the key in LanderLab if you regenerate it.

Common Use Cases

  • Direct lead delivery - Use Direct Post to send leads straight to a specific buyer or internal campaign without a bidding step.
  • Lead marketplace distribution - Use Ping-Post to let multiple buyers bid on your leads in real time and sell to the highest bidder.
  • Multi-vertical campaigns - Set up different LeadsPedia integrations on different landing pages to route leads to the correct vertical and campaign.
  • Affiliate lead posting - If you are an affiliate, use the Campaign ID and Campaign Key provided by your lead buyer to post leads directly into their LeadsPedia account.