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Dynamic tokens allow you to personalize your landing pages based on visitor data. By displaying information such as the visitor’s city, country, browser, or device, your landing page can feel more relevant and engaging. For example, showing the visitor’s location can make the content appear more tailored to them, which often improves engagement and conversion rates. Thanks to LanderLab’s built-in tracking capabilities, you can display this information without relying on third-party tools or services.

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Preview in Editor

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Preview Live

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Visitor Data Tokens

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Available Date Tokens

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How to Add Dynamic Tokens to a Landing Page

Adding dynamic tokens to your landing page is very simple.

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1. Open the landing page editor

Go to Landing Pages and open the page you want to edit.

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2. Insert the token

Add the dynamic token directly into any text element where you want the information to appear. Example:

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3. Save and publish

Save your changes and publish or republish the landing page. When visitors open the page, the token will automatically be replaced with their actual information.
💡 Example Use Cases Dynamic tokens can be used to create more personalized messages, such as:
  • “Special offer for visitors in [[country]]!”
  • “Top services available in [[city]] today”
  • “Optimized for [[device]] users”
This type of personalization helps make your landing pages feel more relevant and targeted to each visitor.

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Using Dynamic Tokens for Localization

Dynamic tokens can also be used for automatic localization of your landing pages. This means the content can adapt based on the visitor’s location, device, or environment. For example, you can display different text depending on where the visitor is located.

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Example: Location Personalization

If a user visits from Germany, the page will display:

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Example: City Personalization

If a user visits from London, the page will display:

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Example: Region Personalization

This makes the landing page feel more relevant and personalized, which can increase engagement and conversions.

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Where to Use Localization Tokens

Dynamic tokens can be added anywhere inside your landing page content, including:
  • Headlines
  • Text blocks
  • Buttons
  • Offers or promotions
  • Advertorial content
  • CTA messages
Simply insert the token inside the text element in the visual editor, then save and publish the page.