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Every form submission and completed quiz becomes a lead. Leads are stored in LanderLab by default and can be pushed to your CRM, a lead buyer, or any API at the same moment they are captured.

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What a lead contains

More than the fields you asked for. Each lead carries three layers of data:
  • Your form fields, exactly as you named them in the editor or the quiz blocks
  • System data captured automatically, including country, device, browser, and timestamp
  • Tracking data you passed in, such as UTM parameters or a click ID, captured through hidden fields or URL parameter prefill
That third layer is what makes attribution possible later. If you are running paid traffic, set it up before you launch, not after.

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Managing leads

View, filter, and export leads

Browse leads across your workspace, filter by page or date, export to CSV, and delete what you no longer need.

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Partial leads

A partial lead is someone who started a multi-step flow and left before finishing. LanderLab captures what they entered up to that point. This is the single most useful diagnostic in a quiz funnel. If two hundred people answered step one and forty reached step five, the problem is a specific step, and partial leads tell you which one. Pair them with quiz drop-offs to see the same picture as a funnel chart.

Partial leads

How partial capture works, what gets stored, and how to read drop-off patterns.
Inactivity auto-submit can convert an abandoned session into a usable lead when someone has already given you contact details on an earlier step.

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AI lead insights

Instead of exporting a spreadsheet and looking for patterns yourself, AI lead insights analyzes your leads and reports what it finds: quality patterns, data issues, and recommendations on where the funnel is losing value.

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Compliance and data privacy

Some verticals do not permit you to store lead data at all, or only under specific conditions. LanderLab has two answers for this. Compliance delivery sends the lead straight to your destination without LanderLab retaining a copy. Nothing lands in your dashboard, which is the point.

Lead compliance delivery

Send data directly to your CRM or buyer without storing it in LanderLab.
Certification proves consent was given. TrustedForm and Jornaya generate a verifiable record of the visitor’s session, which is standard in regulated lead generation.

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Getting leads out

Storage is only half the job. Most teams push leads somewhere the moment they arrive.

Send to a CRM

Klaviyo, HubSpot, ActiveCampaign, GoHighLevel, Mailchimp, Pipedrive, and more.

Send to a buyer or API

Webhook, Google Sheets, LeadsPedia, LeadProsper, Phonexa, LeadByte.
When one destination is not enough, or the destination depends on the lead’s answers, use a workflow instead of a plain integration. Workflows can filter, branch, and route different leads to different places.

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Protecting lead quality

Bad leads cost money whether you paid for the click or the lead. LanderLab includes several layers you can stack:
Each layer adds friction, so add them in response to a real problem rather than all at once. OTP in particular will reduce raw volume while raising quality.