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When running A/B tests in LanderLab, you can pass the active variant ID to ClickFlare to track performance per variant. This allows you to see which variant is generating better results directly inside your tracking platform.

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Important Requirement

This works only if A/B testing is enabled and you have more than one variant active. If your landing page has only one variant, the variantId parameter will not be relevant.

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How It Works

LanderLab automatically appends the variantId as a URL parameter. You just need to make sure your tracking setup (ClickFlare, Voluum, RedTrack, etc.) is configured to capture it.

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Step-by-Step Setup

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1. Open Your Traffic Source in ClickFlare

  • Go to your Traffic Source settings
  • Locate the Parameters section

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2. Add a New Parameter

Create a new parameter with:
  • Name: variantId
  • TS Parameter: variantId
  • TS Token: variantId (or your platform equivalent)
This ensures ClickFlare captures the variant dynamically

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3. Save Your Settings

  • Click Save
  • Your traffic source is now ready to receive variant data
Group 85

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What Happens Next

When traffic hits your LanderLab page:
  • The active variant (A, B, etc.) is automatically added to the URL
  • ClickFlare captures it as variantId
  • You can analyze performance by variant inside your tracker

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Why This Is Useful

  • Track conversions by variant
  • Optimize campaigns based on real performance data
  • Connect downstream events (calls, leads, sales) to specific variants

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Important Notes

  • No manual setup is needed inside LanderLab - the parameter is passed automatically
  • You only need to configure your tracking platform to read it
  • Works with any tracker that supports URL parameters