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The Landing Page Analytics section provides detailed insights into how your landing pages are performing. These analytics help you understand visitor behavior, measure conversions, and identify opportunities to optimize your campaigns. By analyzing this data, you can make informed decisions to improve engagement, lead generation, and overall campaign performance.
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How to Access Landing Page Analytics

Follow the steps below to view the analytics for a specific landing page.

1. Go to Landing Pages

Navigate to your workspace dashboard where your landing pages are listed.

2. Select the landing page

Locate the landing page you want to analyze and click its name.

3. Open the Overview tab

Once the landing page overview opens, make sure you are on the Overview tab.
This is where the analytics data is displayed.

4. Select a date range

Click the date range selector in the top-right corner of the page. Choose the time period you want to analyze.

5. Analyze the data

After selecting the date range, the analytics dashboard will update and display performance data for the landing page and all of its variants.

Key Analytics Metrics

The analytics dashboard includes several important metrics that help you evaluate your landing page performance.
MetricDescription
Page ViewsTotal number of times the landing page has been loaded
ClicksTotal number of clicks recorded on the page
LeadsNumber of leads collected from the page
ConversionsTotal number of successful conversion events

Variant Performance

If your landing page has multiple variants (for example during A/B testing), the analytics page shows the performance of each variant individually. You can view:
  • Traffic percentage assigned to each variant
  • Visits
  • Clicks
  • Leads
  • Conversions
This makes it easier to determine which variant performs best.

Traffic Breakdown

The analytics dashboard also provides additional insights into your traffic sources and audience demographics.

Device Breakdown

Shows the distribution of visitors by device type:
  • Desktop
  • Mobile
  • Tablet

Geographic Breakdown

Displays where your visitors are coming from, including:
  • Countries
  • Cities