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Conversion tracking allows you to measure the effectiveness of your landing pages and marketing campaigns by monitoring specific actions performed by visitors. These actions can include:
  • Visiting a specific page
  • Submitting a form
  • Clicking a link
  • Clicking a button
Tracking conversions helps you understand how well your landing pages perform and how visitors interact with your funnel.

Track Page Visits as Conversions

Steps

  1. Go to Landing Pages.
  2. Click the name of the landing page you want to configure.
  3. Open Settings.
  4. Go to the Conversions tab.
  5. Enable Track Visits as Conversions.
  6. Click Save Settings.
Trackviisits

Track Form Submissions as Conversions

Form submissions are one of the most common conversion events, allowing you to measure how many visitors submit their contact information.
Before you begin:
This option only applies to pages that contain a form element.

Steps

  1. Go to Landing Pages.
  2. Click the landing page name.
  3. Open Settings.
  4. Navigate to the Conversions tab.
  5. Enable Track Form Submits as Conversions.
  6. Click Save Settings.
Formsubmission

If your landing page sends users to another part of your funnel or an external offer, you can track link clicks as pre-conversions. This helps measure how effective your landing page is at driving user intent toward the next step.

Steps

  1. Go to Landing Pages.
  2. Select the landing page you want to configure.
  3. Open Settings.
  4. Go to the Conversions tab.
  5. Enable Track Link Clicks as Conversions.
  6. Click Save Settings.
Linkclicks

Track Button Clicks as Conversions

1. Open the Landing Page Editor

  1. Go to Landing Pages.
  2. Click the landing page you want to edit.
  3. Click Open in Editor.

2. Select the Button

Inside the editor:
  1. Click the button element you want to track.
  2. The button settings panel will appear on the right side.

3. Enable Conversion Tracking

In the Link settings section:
  1. Locate the option Track Clicks as Conversions.
  2. Check the box to enable it.

4. Save and Publish

  1. Click Save.
  2. Publish or Republish your landing page.
After publishing, every click on that button will be recorded as a conversion in your landing page analytics.
Buttonclick

Why Conversion Tracking Matters

Using conversion tracking allows you to:
  • Measure campaign performance
  • Identify high-performing landing pages
  • Optimize funnels and CTAs
  • Improve conversion rates