A/B Testing allows you to compare multiple versions (variants) of a landing page by splitting traffic between them. This helps you identify which version performs best based on your conversion goals.
You can test elements like:
- Headlines
- Layouts
- Images
- Call-to-action buttons
Entire page designs
How A/B Testing Works
When A/B Testing is enabled:
- Visitors are distributed across different variants
- Each variant collects its own performance data
- You can compare results to determine the best-performing version
For accurate results, make sure conversion tracking is enabled.
How to Activate A/B Testing
Before you begin:
Make sure your landing page is published. A/B testing requires a live page to properly distribute traffic and collect data.
Steps
- Go to Landing Pages.
- Click the landing page you want to test.
- Make sure you are on the Overview tab.
- Locate the Variants section.
- Find the mode selector (Standard Mode).
- Click it and select A/B Test.
- Confirm by clicking Switch to A/B Test Mode.
A/B Testing is now active for your landing page.
Tip: After activating A/B Testing, remember to publish or republish your page so traffic is properly distributed between variants.
Create Variants for Testing
To run an A/B test, you need at least two variants.
Method 1: Duplicate an Existing Variant
- Go to the Variants section.
- Click + Add Variant.
- Select Duplicate an existing variant.
- Choose the source variant (e.g., Variant A).
- Enter a name (e.g., Variant B).
- Click Add Variant.
Method 2: Duplicate Another Landing Page
- Click + Add Variant.
- Select Duplicate another landing page.
- Choose a page from your workspace.
- Click Apply.
- Name the variant.
- Click Add Variant.
Manage Traffic Distribution
You can control how traffic is split between variants.
Steps
- In the Variants section, click Manage Weights.
- Assign a weight (traffic share) to each variant.
Examples
- 50 / 50 split:
Variant A = 100
Variant B = 100
- 3 variants (equal split):
A = 100, B = 100, C = 100
- Custom split:
A = 300, B = 100, C = 100 → (60% / 20% / 20%)
- Click Update Weights to apply.
You can also use Spread Equally to automatically distribute traffic
Set a Winning Variant (Main Variant)
Once you identify a winning variant, you can make it the main version.
Steps
- Go to the Landing Page Overview.
- Locate your variants list.
- Find the variant you want to set as main.
- Click the three dots (•••).
- Select Set as Main.
Return to Standard Mode
After finishing your test:
- Switch back from A/B Test Mode → Standard Mode
- The Main Variant will receive 100% of the traffic
Best Practices
- Test one major change at a time for clearer insights
- Run tests long enough to collect meaningful data
- Use analytics to compare conversion rates, clicks, and leads
