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The Multiple Choice Block lets users pick from predefined text options. It is ideal for surveys, lead qualification, and branching logic.

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General Settings

When you add a Multiple Choice block, the General tab opens by default.

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Name

  • Unique field name used to store the answer in LanderLab
  • Name you sent to your CRM
  • Can be reused as a variable (e.g., {{financing}})
Group58

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Label

  • Optional text shown above the choices
  • Used for extra context

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Options

Each option includes:
  • Icon (optional) → Emoji or small icon
  • Display Name → What the user sees
  • Value → What is sent to your CRM
CRM
Example:
Display → United States of America
Value in CRM → USA
You can:
  • Drag to reorder options
  • Add or remove options freely

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Settings

  • Allow Multiple Selection → Users can select more than one option
    • Requires a button to continue
  • Sort Alphabetically → Orders options A–Z
  • Reverse Order → Flips option order
  • Randomize → Shuffles options on each load
  • Navigation → Control what happens after selection
  • Validation → Require at least one selection before continuing

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Decorators

  • Multiple Selection Separator → Defines how values are stored (e.g., , ; /)
  • Help Text → Small helper text below the block

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Spacing

  • Size → S, M, L, Full width
  • Margin → Control spacing around the block

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Appearance

  • Layout Type → Grid or List
  • Items per Row (Desktop & Mobile) → 1–6
  • Align Options → Left, center, right
  • Text Align → Alignment inside buttons
  • Visibility → Show on Desktop, Mobile, or both

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Design

You can customize styles using:
  • Presets → Ready-made designs
  • Advanced Settings:
    • Base styles
    • Default state
    • Hover state
    • Selected state