> ## Documentation Index
> Fetch the complete documentation index at: https://docs.landerlab.io/llms.txt
> Use this file to discover all available pages before exploring further.

# LanderLab Integrations: Overview

> Browse every LanderLab integration by category: tracking pixels, CRM and email, lead distribution, verification and compliance, call tracking, and notifications.

LanderLab connects to around 48 external tools. All of them are added from the same **Add Integration** panel on a landing page, and all of them work the same way underneath.

## How integrations work

Two steps, and confusing them is the most common setup mistake.

<Steps>
  <Step title="Add the account">
    Enter your credentials once, such as an API key or a pixel ID. Most integration types are saved **globally** in your organization, so you never enter them again.
  </Step>

  <Step title="Connect it to a page">
    Attach the saved account to a specific landing page and choose which variants it applies to. An integration that is added but not connected does nothing.
  </Step>
</Steps>

<Warning>
  A few types are configured per page instead of being saved globally, including [Webhook](/integrations/lead-distribution/webhook), [LeadsPedia](/integrations/lead-certification/trusted-form), [LeadProsper](/integrations/lead-distribution/leadprosper), and [Phonexa](/integrations/lead-distribution/phonexa). You set these up fresh on every page that uses them.
</Warning>

After connecting anything, [republish](/features/landing-pages/operations/republish) the page. Integrations do not reach the live URL until you do.

## Tracking pixels

Pixels report conversions back to the platform you bought traffic from, which is what lets its algorithm optimize toward people who convert rather than people who click.

| Integration                                                  | Use it for                                                    |
| :----------------------------------------------------------- | :------------------------------------------------------------ |
| [Meta Pixel](/integrations/pixels/meta-pixel)                | Browser-side tracking for Facebook and Instagram ads          |
| [Meta Conversions API](/integrations/pixels/meta-capi)       | Server-side events, more accurate when browsers block scripts |
| [TikTok Pixel](/integrations/pixels/tik-tok)                 | TikTok campaign conversions and audience building             |
| [Snapchat Pixel](/integrations/pixels/snapchat)              | Snapchat conversions and retargeting                          |
| [Taboola Pixel](/integrations/pixels/taboola)                | Native traffic conversion tracking                            |
| [NewsBreak Pixel](/integrations/pixels/news-break)           | NewsBreak campaign optimization                               |
| [Google Analytics](/integrations/analytics/google-analytics) | Session, traffic source, and engagement analysis              |

<Tip>
  Run [Meta Pixel](/integrations/pixels/meta-pixel) and [Meta CAPI](/integrations/pixels/meta-capi) together rather than choosing between them. The pixel covers browser events, CAPI covers what the browser blocks.
</Tip>

## CRM and email marketing

These push each lead into the tool where your follow-up lives. Most require you to map your form fields to their fields, and email is usually mandatory before you can save.

<Columns cols={2}>
  <Column>
    <Card title="Email marketing" icon="envelope" href="/integrations/crm/klaviyo">
      [Klaviyo](/integrations/crm/klaviyo), [Mailchimp](/integrations/crm/mailchimp), [MailerLite](/integrations/crm/mailerlite), [ConvertKit](/integrations/crm/convertkit), [AWeber](/integrations/crm/a-weber), [Drip](/integrations/crm/drip), [Campaign Monitor](/integrations/crm/campaign-monitor).
    </Card>
  </Column>

  <Column>
    <Card title="Sales CRM" icon="address-book" href="/integrations/crm/hub-spot">
      [HubSpot](/integrations/crm/hub-spot), [ActiveCampaign](/integrations/crm/active-campaign), [GoHighLevel](/integrations/crm/go-high-level), [Pipedrive](/integrations/crm/pipedrive).
    </Card>
  </Column>
</Columns>

For plain email notifications rather than a CRM, connect [Gmail SMTP](/integrations/email/gmail).

## Lead distribution

Distribution sends the lead somewhere in real time, usually a buyer or an internal system.

* [Webhook](/integrations/lead-distribution/webhook) posts lead data to any HTTPS endpoint. The universal option when nothing native exists.
* [Google Sheets](/integrations/lead-distribution/google-sheets) adds each lead as a new row. Good for small teams and manual review.
* [LeadsPedia](/integrations/lead-distribution/leads-pedia) supports both Direct Post and Ping-Post.
* [LeadProsper](/integrations/lead-distribution/leadprosper) and [Phonexa](/integrations/lead-distribution/phonexa) for campaign-based buyer delivery.
* [LeadByte](/lead-distribution/lead-byte) using your API URL and key.

<Note>
  If the destination depends on the lead's answers, use a [workflow](/features/workflows/getting-started) rather than connecting multiple integrations to the page.
</Note>

## Verification and compliance

<Columns cols={2}>
  <Column>
    <Card title="Consent certification" icon="file-signature" href="/integrations/lead-certification/trusted-form">
      [TrustedForm](/integrations/lead-certification/trusted-form) and [Jornaya](/integrations/lead-certification/journaya) create a verifiable record that consent was given, which most regulated buyers require.
    </Card>
  </Column>

  <Column>
    <Card title="Bot protection" icon="shield-halved" href="/integrations/lead-certification/re-captcha-v3">
      [reCAPTCHA v3](/integrations/lead-certification/re-captcha-v3) runs invisibly, [reCAPTCHA v2](/integrations/lead-certification/recaptcha-v2) shows a checkbox, and [Cloudflare Turnstile](/integrations/lead-certification/cloudflare-turnstile) blocks bots without a challenge.
    </Card>
  </Column>
</Columns>

[Google Address Autocomplete](/integrations/lead-certification/google-address-autocomplete) is also here. It speeds up form filling and, more importantly, produces clean structured addresses instead of typos.

## Call tracking

For pay-per-call campaigns, [Ringba](/integrations/call-tracking/ringba) and [Retreaver](/integrations/call-tracking/retreaver) display dynamic phone numbers on the page and attribute the resulting calls back to the campaign that produced them.

## Notifications

[Slack](/integrations/crm/slack) and [Telegram](/integrations/crm/telegram) post a message the moment a lead comes in. Useful for small sales teams where speed to first contact decides the close rate.

## Ad trackers

Landing pages can be [pushed directly into a tracker](/features/landing-pages/operations/add-to-tracker) such as Voluum or ClickFlare, so you do not have to register URLs manually in two places.

<Card title="Missing an integration?" icon="circle-plus" horizontal>
  Use **Request Integration** at the bottom left of the Add Integration panel. In the meantime, a [webhook](/integrations/lead-distribution/webhook) will reach any service with an API.
</Card>