> ## Documentation Index
> Fetch the complete documentation index at: https://docs.landerlab.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Set Up TikTok Pixel Integration

> Learn how to add TikTok Pixel to your landing pages in LanderLab to track conversions, build audiences, and optimize your TikTok ad campaigns.

<Frame>
  <img src="https://mintcdn.com/landerlab-babdc23f/knZPEMnCw9rKRUgv/images/Landerlab---Tiktok-Pixel.webp?fit=max&auto=format&n=knZPEMnCw9rKRUgv&q=85&s=8ee05789f93b4097dbbc20d26c30f6dc" alt="Landerlab Tiktok Pixel" width="1200" height="600" data-path="images/Landerlab---Tiktok-Pixel.webp" />
</Frame>

> Add TikTok Pixel to your landing pages in LanderLab to track visitor actions, measure conversions, and send event data to TikTok for better ad optimization.

## What is TikTok Pixel?

TikTok Pixel is a piece of JavaScript code that runs in the visitor's browser. When someone visits your landing page or takes an action like clicking a button, submitting a form, or completing a purchase, the pixel fires an event and sends that data back to TikTok.

This allows TikTok to track which visitors came from your ads, measure conversions, build custom audiences for retargeting, and optimize ad delivery to find users who are most likely to convert.

LanderLab handles the pixel installation for you. Instead of manually adding code to your page, you simply enter your TikTok Pixel ID and LanderLab takes care of the rest.

<Note>
  Once you add a TikTok Pixel integration, it is saved **globally** in your account. You can reuse it across multiple landing pages without entering the details again.
</Note>

***

## How to Add TikTok Pixel

<Steps>
  <Step title="Go to your landing page">
    Navigate to **Landing Pages** and click the **name of the landing page** where you want to add TikTok Pixel tracking.
  </Step>

  <Step title="Open the Integrations tab">
    Click **Add Integration** to open the integrations panel.
  </Step>

  <Step title="Select TikTok Pixel">
    From the list of available integrations, find **TikTok Pixel** (labeled as "Track conversions on your pages with TikTok Pixel") and click on it. A configuration form will appear.
  </Step>

  <Step title="Fill in the required fields">
    Enter the following details:

    | Field        | Description                                                                                                                                |
    | :----------- | :----------------------------------------------------------------------------------------------------------------------------------------- |
    | **Name**     | A label to identify this pixel (e.g. "TikTok Pixel" or "TT - Lead Gen Campaign"). This helps you recognize it when reusing across pages.   |
    | **Pixel ID** | Your TikTok Pixel ID. This is an alphanumeric string (e.g. `C8KQ1234ABCD567890EF`) found in TikTok Events Manager under your data sources. |

    <Tip>
      To find your **Pixel ID**, log in to [TikTok Ads Manager](https://ads.tiktok.com), go to **Tools**, then click **Events Manager**. Select **Data Sources** in the sidebar, and your Pixel ID will be displayed at the top of the pixel details page.
    </Tip>
  </Step>

  <Step title="Click Add TikTok Pixel">
    Click the **Add TikTok Pixel** button to save the integration. LanderLab stores this globally, so you can connect it to other landing pages later without re-entering the details.
  </Step>
</Steps>

***

## Connect TikTok Pixel to Another Landing Page

Since TikTok Pixel integrations are saved globally, you do not need to create a new one for every landing page. You can reuse any previously saved pixel across multiple pages.

<Steps>
  <Step title="Open a different landing page">
    Go to **Landing Pages** and click the name of the landing page where you want to use the same TikTok Pixel.
  </Step>

  <Step title="Add Integration">
    Click **Add Integration**. You will see your previously saved TikTok Pixel configurations listed. Select the one you want to connect.
  </Step>

  <Step title="Select variants (if applicable)">
    If your landing page has multiple **A/B test variants**, a modal will appear asking you to choose which variants should use this pixel. Select the variants you want to track and confirm your selection.

    <Note>
      The variant selection modal only appears when your landing page has more than one active variant. If there is only one variant, the pixel is applied automatically.
    </Note>
  </Step>

  <Step title="Save and publish">
    Click **Save**, then **Publish** or **Republish** your landing page to activate TikTok Pixel tracking on the selected variants.
  </Step>
</Steps>

***

## Why Use TikTok Pixel

Adding TikTok Pixel to your landing pages allows you to:

* **Track conversions** - Measure page views, form submissions, sign-ups, purchases, and other actions that happen after someone clicks your TikTok ad.
* **Build custom audiences** - Create retargeting audiences based on visitor behavior so you can re-engage people who showed interest but did not convert.
* **Optimize ad delivery** - Give TikTok more conversion data so its algorithm can optimize your campaigns and find users who are most likely to take action.
* **Measure campaign ROI** - Connect your ad spend directly to landing page results and identify which campaigns, ad groups, and creatives drive the best performance.

***

## Where to Find Your TikTok Pixel ID

If you are not sure where to find your Pixel ID, follow these steps:

1. Log in to [TikTok Ads Manager](https://ads.tiktok.com).
2. Click **Tools** in the top navigation bar.
3. Click **Events Manager** (or go to **Assets** and then **Events**, depending on your interface version).
4. In the sidebar, click **Data Sources**.
5. Click on your pixel name. Your **Pixel ID** will be displayed at the top of the pixel details page.

If you have not created a pixel yet, click **Connect Data Source**, select **Web**, and follow the setup steps. Once the pixel is created, your Pixel ID will be available in the Events Manager.

Copy this ID and paste it into the **Pixel ID** field in LanderLab.