> ## Documentation Index
> Fetch the complete documentation index at: https://docs.landerlab.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Set Up Taboola Pixel Integration

> Learn how to add Taboola Pixel to your landing pages in LanderLab to track visitor actions, measure conversions, and optimize your Taboola ad campaigns.

<Frame>
  <img src="https://mintcdn.com/landerlab-babdc23f/knZPEMnCw9rKRUgv/images/LL-Taboola.webp?fit=max&auto=format&n=knZPEMnCw9rKRUgv&q=85&s=062343dd042bd8a5d2c50024644ce691" alt="LL Taboola" width="1200" height="600" data-path="images/LL-Taboola.webp" />
</Frame>

> Add Taboola Pixel to your landing pages in LanderLab to track visitor behavior, measure conversions, and send event data to Taboola for better ad optimization.

## What is Taboola Pixel?

Taboola Pixel is a small piece of JavaScript code that runs in the visitor's browser. When someone visits your landing page or takes an action (such as clicking a button, submitting a form, or completing a purchase), the pixel fires an event and sends that data to Taboola.

This allows Taboola to track which visitors came from your campaigns, measure conversions, build retargeting audiences, and optimize ad delivery based on real user behavior.

LanderLab handles the pixel installation for you. Instead of manually adding code to your page, you simply enter your Taboola Account ID and LanderLab takes care of the rest.

<Note>
  Once you add a Taboola Pixel integration, it is saved **globally** in your account. You can reuse it across multiple landing pages without entering the details again.
</Note>

***

## How to Add Taboola Pixel

<Steps>
  <Step title="Go to your landing page">
    Navigate to **Landing Pages** and click the **name of the landing page** where you want to add Taboola Pixel tracking.
  </Step>

  <Step title="Open the Integrations tab">
    Click **Add Integration** to open the integrations panel.
  </Step>

  <Step title="Select Taboola Pixel">
    From the list of available integrations, find **Taboola Pixel** and click on it. A configuration form will appear.
  </Step>

  <Step title="Fill in the required fields">
    Enter the following details:

    | Field          | Description                                                                                                                             |
    | :------------- | :-------------------------------------------------------------------------------------------------------------------------------------- |
    | **Name**       | A label to identify this pixel (e.g. "Taboola Main" or "Taboola - Campaign Q2"). This helps you recognize it when reusing across pages. |
    | **Account ID** | Your numeric Taboola Account ID. This is the same as your Advertiser ID in Taboola's platform.                                          |

    <Tip>
      To find your **Account ID**, log in to [Taboola Backstage (Realize)](https://backstage.taboola.com), go to the **Tracking** tab in the left sidebar, and copy the numeric Account ID shown at the top of the page.
    </Tip>
  </Step>

  <Step title="Click Add Taboola Pixel">
    Click the **Add Taboola Pixel** button to save the integration. LanderLab stores this globally, so you can connect it to other landing pages later without re-entering the details.
  </Step>
</Steps>

***

## Connect Taboola Pixel to Another Landing Page

Since Taboola Pixel integrations are saved globally, you do not need to create a new one for every landing page. You can reuse any previously saved pixel across multiple pages.

<Steps>
  <Step title="Open a different landing page">
    Go to **Landing Pages** and click the name of the landing page where you want to use the same Taboola Pixel.
  </Step>

  <Step title="Add Integration">
    Click **Add Integration**. You will see your previously saved Taboola Pixel configurations listed. Select the one you want to connect.
  </Step>

  <Step title="Select variants (if applicable)">
    If your landing page has multiple **A/B test variants**, a modal will appear asking you to choose which variants should use this pixel. Select the variants you want to track and confirm your selection.

    <Note>
      The variant selection modal only appears when your landing page has more than one active variant. If there is only one variant, the pixel is applied automatically.
    </Note>
  </Step>

  <Step title="Save and publish">
    Click **Save**, then **Publish** or **Republish** your landing page to activate Taboola Pixel tracking on the selected variants.
  </Step>
</Steps>

***

## Why Use Taboola Pixel

Adding Taboola Pixel to your landing pages allows you to:

* **Track conversions** - Measure page views, clicks, form submissions, and other actions that matter to your Taboola campaigns.
* **Build retargeting audiences** - Create custom audiences in Taboola Backstage based on visitor behavior, so you can re-engage people who showed interest but did not convert.
* **Optimize ad delivery** - Give Taboola more conversion data so its algorithm can find higher-quality users and improve your campaign performance over time.
* **Measure ROI** - Connect your ad spend directly to landing page results and understand which campaigns and creatives drive the best outcomes.

***

## Where to Find Your Taboola Account ID

If you are not sure where to find your Account ID, follow these steps:

1. Log in to [Taboola Backstage (Realize)](https://backstage.taboola.com).
2. Select the correct advertiser account from the dropdown at the top left.
3. Click **Tracking** in the left sidebar.
4. Your numeric **Account ID** is displayed at the top of the Tracking page.

This is the same ID used across all Taboola pixel implementations, whether through LanderLab, Google Tag Manager, or manual code installation.