> ## Documentation Index
> Fetch the complete documentation index at: https://docs.landerlab.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Set Up Snapchat Pixel Integration

> Learn how to add Snapchat Pixel to your landing pages in LanderLab to track conversions, build retargeting audiences, and optimize your Snapchat ad campaigns.

<Frame>
  <img src="https://mintcdn.com/landerlab-babdc23f/knZPEMnCw9rKRUgv/images/Landerlab---Snapchat-Pixel.webp?fit=max&auto=format&n=knZPEMnCw9rKRUgv&q=85&s=5d4f01e00990a5bf95b404c6a81431c8" alt="Landerlab Snapchat Pixel" width="1200" height="600" data-path="images/Landerlab---Snapchat-Pixel.webp" />
</Frame>

> Add Snapchat Pixel to your landing pages in LanderLab to track visitor actions, measure conversions, and send event data to Snapchat for better ad performance.

## What is Snapchat Pixel?

Snapchat Pixel (also called Snap Pixel) is a small piece of JavaScript code that runs in the visitor's browser. When someone visits your landing page or takes an action like clicking a button, submitting a form, or completing a purchase, the pixel fires an event and sends that data back to Snapchat.

This allows Snapchat to track which visitors came from your ads, measure conversions across devices, build retargeting audiences, and optimize your ad delivery based on real user behavior.

LanderLab handles the pixel installation for you. Instead of manually adding code to your page, you simply enter your Snap Pixel ID and LanderLab takes care of the rest.

<Note>
  Once you add a Snapchat Pixel integration, it is saved **globally** in your account. You can reuse it across multiple landing pages without entering the details again.
</Note>

***

## How to Add Snapchat Pixel

<Steps>
  <Step title="Go to your landing page">
    Navigate to **Landing Pages** and click the **name of the landing page** where you want to add Snapchat Pixel tracking.
  </Step>

  <Step title="Open the Integrations tab">
    Click **Add Integration** to open the integrations panel.
  </Step>

  <Step title="Select Snapchat Pixel">
    From the list of available integrations, find **Snapchat Pixel** (labeled as "Track conversions on your pages with Snapchat Pixel") and click on it. A configuration form will appear.
  </Step>

  <Step title="Fill in the required fields">
    Enter the following details:

    | Field        | Description                                                                                                                            |
    | :----------- | :------------------------------------------------------------------------------------------------------------------------------------- |
    | **Name**     | A label to identify this pixel (e.g. "Snapchat Pixel" or "Snap - Lead Gen Q2"). This helps you recognize it when reusing across pages. |
    | **Pixel ID** | Your Snap Pixel ID. This is a UUID in the format `12345678-1234-1234-1234-123456789012`, found in Snapchat's Events Manager.           |

    <Tip>
      To find your **Pixel ID**, log in to [Snapchat Ads Manager](https://ads.snapchat.com), click the menu in the top left corner, go to **Events Manager** under the Assets section, and your Pixel ID will be displayed on the page. If you have not created a pixel yet, click **Create Pixel** first.
    </Tip>
  </Step>

  <Step title="Click Add Snapchat Pixel">
    Click the **Add Snapchat Pixel** button to save the integration. LanderLab stores this globally, so you can connect it to other landing pages later without re-entering the details.
  </Step>
</Steps>

***

## Connect Snapchat Pixel to Another Landing Page

Since Snapchat Pixel integrations are saved globally, you do not need to create a new one for every landing page. You can reuse any previously saved pixel across multiple pages.

<Steps>
  <Step title="Open a different landing page">
    Go to **Landing Pages** and click the name of the landing page where you want to use the same Snapchat Pixel.
  </Step>

  <Step title="Add Integration">
    Click **Add Integration**. You will see your previously saved Snapchat Pixel configurations listed. Select the one you want to connect.
  </Step>

  <Step title="Select variants (if applicable)">
    If your landing page has multiple **A/B test variants**, a modal will appear asking you to choose which variants should use this pixel. Select the variants you want to track and confirm your selection.

    <Note>
      The variant selection modal only appears when your landing page has more than one active variant. If there is only one variant, the pixel is applied automatically.
    </Note>
  </Step>

  <Step title="Save and publish">
    Click **Save**, then **Publish** or **Republish** your landing page to activate Snapchat Pixel tracking on the selected variants.
  </Step>
</Steps>

***

## Why Use Snapchat Pixel

Adding Snapchat Pixel to your landing pages allows you to:

* **Track conversions** - Measure page views, clicks, form submissions, sign-ups, and purchases that happen after someone clicks your Snapchat ad.
* **Build retargeting audiences** - Create custom audiences based on visitor behavior so you can re-engage people who visited your page but did not convert.
* **Optimize ad delivery** - Give Snapchat more conversion data so its algorithm can find higher-quality users and improve your campaign performance over time.
* **Track across devices** - Snapchat Pixel supports cross-device tracking, so you can see how users interact with your landing page on different devices after viewing your ads.

***

## Where to Find Your Snapchat Pixel ID

If you are not sure where to find your Pixel ID, follow these steps:

1. Log in to [Snapchat Ads Manager](https://ads.snapchat.com).
2. Click the menu in the top left corner of the page.
3. Under the **Assets** section, click **Events Manager**.
4. If you already have a pixel, your **Pixel ID** will be displayed on the Events Manager page. It looks like a UUID (e.g. `12345678-1234-1234-1234-123456789012`).
5. If you do not have a pixel yet, click **Create Pixel**, give it a name, and your Pixel ID will be generated for you.

Copy this ID and paste it into the **Pixel ID** field in LanderLab.