> ## Documentation Index
> Fetch the complete documentation index at: https://docs.landerlab.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Set Up NewsBreak Pixel Integration

> Learn how to add NewsBreak Pixel to your landing pages in LanderLab to track conversions, measure ad performance, and optimize your NewsBreak campaigns.

<Frame>
  <img src="https://mintcdn.com/landerlab-babdc23f/knZPEMnCw9rKRUgv/images/Landerlab---Newsbreak-Pixel.webp?fit=max&auto=format&n=knZPEMnCw9rKRUgv&q=85&s=b064b6bf31c1f93aee7571f5e10bd612" alt="Landerlab Newsbreak Pixel" width="1200" height="600" data-path="images/Landerlab---Newsbreak-Pixel.webp" />
</Frame>

> Add NewsBreak Pixel to your landing pages in LanderLab to track visitor actions, measure conversions, and send event data to NewsBreak for better campaign optimization.

## What is NewsBreak Pixel?

NewsBreak Pixel is a small piece of JavaScript code that runs in the visitor's browser. When someone lands on your page or takes an action like signing up, clicking a button, or completing a purchase, the pixel fires an event and sends that data back to NewsBreak.

This allows NewsBreak to track which visitors came from your ads, measure conversions in real time, and optimize your campaign delivery based on actual user behavior.

LanderLab handles the pixel installation for you. Instead of manually adding code to your page, you simply enter your NewsBreak Pixel ID and LanderLab takes care of the rest.

<Note>
  Once you add a NewsBreak Pixel integration, it is saved **globally** in your account. You can reuse it across multiple landing pages without entering the details again.
</Note>

***

## How to Add NewsBreak Pixel

<Steps>
  <Step title="Go to your landing page">
    Navigate to **Landing Pages** and click the **name of the landing page** where you want to add NewsBreak Pixel tracking.
  </Step>

  <Step title="Open the Integrations tab">
    Click **Add Integration** to open the integrations panel.
  </Step>

  <Step title="Select NewsBreak Pixel">
    From the list of available integrations, find **NewsBreak Pixel** (labeled as "Track conversions on your pages with Newsbreak Pixel") and click on it. A configuration form will appear.
  </Step>

  <Step title="Fill in the required fields">
    Enter the following details:

    | Field        | Description                                                                                                                           |
    | :----------- | :------------------------------------------------------------------------------------------------------------------------------------ |
    | **Name**     | A label to identify this pixel (e.g. "NewsBreak Pixel" or "NB - Campaign Q2"). This helps you recognize it when reusing across pages. |
    | **Pixel ID** | Your numeric NewsBreak Pixel ID (e.g. `1234567890`). You can find this in the NewsBreak Ad Manager under Event Management.            |

    <Tip>
      To find your **Pixel ID**, log in to [NewsBreak Ad Manager](https://biz.newsbreak.com), go to **Event Management**, and select **Pixel** as the event tracking type. Your Pixel ID will be displayed on the setup page.
    </Tip>
  </Step>

  <Step title="Click Add Newsbreak Pixel">
    Click the **Add Newsbreak Pixel** button to save the integration. LanderLab stores this globally, so you can connect it to other landing pages later without re-entering the details.
  </Step>
</Steps>

***

## Connect NewsBreak Pixel to Another Landing Page

Since NewsBreak Pixel integrations are saved globally, you do not need to create a new one for every landing page. You can reuse any previously saved pixel across multiple pages.

<Steps>
  <Step title="Open a different landing page">
    Go to **Landing Pages** and click the name of the landing page where you want to use the same NewsBreak Pixel.
  </Step>

  <Step title="Add Integration">
    Click **Add Integration**. You will see your previously saved NewsBreak Pixel configurations listed. Select the one you want to connect.
  </Step>

  <Step title="Select variants (if applicable)">
    If your landing page has multiple **A/B test variants**, a modal will appear asking you to choose which variants should use this pixel. Select the variants you want to track and confirm your selection.

    <Note>
      The variant selection modal only appears when your landing page has more than one active variant. If there is only one variant, the pixel is applied automatically.
    </Note>
  </Step>

  <Step title="Save and publish">
    Click **Save**, then **Publish** or **Republish** your landing page to activate NewsBreak Pixel tracking on the selected variants.
  </Step>
</Steps>

***

## Why Use NewsBreak Pixel

Adding NewsBreak Pixel to your landing pages allows you to:

* **Track conversions** - Measure page views, sign-ups, purchases, and other actions that happen after someone clicks your NewsBreak ad.
* **Optimize campaign delivery** - Give NewsBreak more conversion data so its algorithm can find higher-quality users and improve performance, especially when using bidding strategies like Maximize Conversions or Target CPA.
* **Measure ROI** - Connect your ad spend directly to landing page results and understand which campaigns and creatives drive the best outcomes.
* **Get real-time data** - NewsBreak Pixel sends event data as soon as a visitor takes an action, so you can monitor campaign performance without delays.

***

## Where to Find Your NewsBreak Pixel ID

If you are not sure where to find your Pixel ID, follow these steps:

1. Log in to [NewsBreak Ad Manager](https://biz.newsbreak.com).
2. Navigate to **Event Management** in the left sidebar or through the campaign setup flow.
3. Create a new event or open an existing one, and select **Pixel** as the event tracking type.
4. Your numeric **Pixel ID** will be displayed on the setup page.

Copy this ID and paste it into the **Pixel ID** field in LanderLab.