> ## Documentation Index
> Fetch the complete documentation index at: https://docs.landerlab.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Set Up Pipedrive Integration

> Learn how to connect Pipedrive to LanderLab and send every landing page lead to Pipedrive as a person with a lead opened automatically, in real time. No code needed.

<Frame>
  <img src="https://mintcdn.com/landerlab-babdc23f/CyiTBU09-SWFPQqF/images/LL-Pipedrive.png?fit=max&auto=format&n=CyiTBU09-SWFPQqF&q=85&s=4c502adbfbf6d5543c489e1ddb1ec141" alt="LL Pipedrive" width="1200" height="600" data-path="images/LL-Pipedrive.png" />
</Frame>

Connect Pipedrive to LanderLab to automatically send every new lead to your Pipedrive account the moment someone submits a form. No manual exports, no delays.

## What is Pipedrive and Why Use This Integration?

Pipedrive is a CRM and sales pipeline tool used to manage people, deals, and follow-ups in one place. When you connect Pipedrive to a LanderLab landing page, every lead that submits your form is saved as a **person** in Pipedrive, and a **lead** is opened for that person automatically.

Pipedrive connects with an **API Token**. You copy the token from your Pipedrive account and paste it into LanderLab once. After that, you map your form fields and go live.

<Note>
  Pipedrive integrations **are saved globally in your account**. Once you connect a Pipedrive account, you can reuse it across multiple landing pages without entering the API token again. You can also add more than one Pipedrive account from the same screen.
</Note>

## Prerequisites

Before you start, make sure you have:

* A LanderLab account with at least one landing page that has an email field
* A Pipedrive account
* Your Pipedrive **personal API Token**

## Step 1: Get Your Pipedrive API Token

<Steps>
  <Step title="Open your Pipedrive settings">
    Log in to Pipedrive, click your **profile icon** in the top right, then go to **Company settings**.
  </Step>

  <Step title="Open the API tab">
    In the left sidebar, click **Personal preferences**, then open the **API** tab.
  </Step>

  <Step title="Copy your API token">
    Copy your **personal API token**. Keep it somewhere safe for the next step.

    <Note>
      If you do not see the API tab, your user role does not have API access enabled. Ask your Pipedrive administrator to turn it on for your permission set.
    </Note>
  </Step>
</Steps>

## Step 2: Connect Your Pipedrive Account

<Steps>
  <Step title="Go to your landing page">
    In LanderLab, go to **Landing Pages** and open the landing page where you want to add Pipedrive.
  </Step>

  <Step title="Open Add Integration">
    Click **Add Integration** to open the integrations panel.
  </Step>

  <Step title="Find Pipedrive">
    Search for **Pipedrive** or open the **CRM** category, then click **Pipedrive**.
  </Step>

  <Step title="Enter your credentials">
    Fill in the following fields:

    * **Name** - A label for this account (e.g. "Pipedrive"). This is only used to identify the account inside LanderLab.
    * **API Token** - Paste the personal API token you copied from Pipedrive.

    Click **Add Pipedrive** to save the account.

    <Frame>
      <img src="https://mintcdn.com/landerlab-babdc23f/3PsYzlCMwYDTCEcG/images/image-32.png?fit=max&auto=format&n=3PsYzlCMwYDTCEcG&q=85&s=325bef1867b9c1349294d4844407910c" alt="Image" width="581" height="338" data-path="images/image-32.png" />
    </Frame>
  </Step>
</Steps>

## Step 3: Configure the Integration

After saving your account, a setup wizard opens. It has three steps: name the integration, map your fields, then review and connect.

### Name the integration

<Steps>
  <Step title="Set a name">
    Give this integration a recognizable name (e.g. "Pipedrive - Auto Leads"). This helps you find it in the integrations list on your landing page.
  </Step>

  <Step title="Click Continue">
    Click **Continue** to move to field mapping.
  </Step>
</Steps>

### Map your fields

LanderLab shows your form fields on the left and a dropdown to pick the matching **Pipedrive field** on the right.

<Warning>
  Pipedrive needs **Name** to create a person. You must map a field to **Name**, otherwise the integration cannot create the record and you will see a "Map a field to Name so Pipedrive can create the person" message.
</Warning>

<Steps>
  <Step title="Map Email">
    Map your form's **email** field to the Pipedrive **Email** field.
  </Step>

  <Step title="Map Name">
    Map a field to **Name**. This is required. Use your form's name field if you collect one, or map another value so Pipedrive has a name to create the person with.

    <Frame>
      <img src="https://mintcdn.com/landerlab-babdc23f/3PsYzlCMwYDTCEcG/images/image-33.png?fit=max&auto=format&n=3PsYzlCMwYDTCEcG&q=85&s=387f159dcd5101d4d243a4c9454c6cdc" alt="Image" width="736" height="542" data-path="images/image-33.png" />
    </Frame>
  </Step>

  <Step title="Map any extra fields">
    Map any other fields you want to send. LanderLab also includes tracking fields you can pass along:

    * LL Lander URL
    * LL Visitor IP
    * LL Visitor User Agent
    * LL Submission Time UTC
    * LL Session Time
    * LL Variant ID

    Fields you leave unmapped are not sent to Pipedrive.
  </Step>

  <Step title="Click Continue">
    Click **Continue** to move to the review step.
  </Step>
</Steps>

### Review and connect

<Steps>
  <Step title="Review your mapping">
    The final step shows everything that will be sent to Pipedrive for every lead, including each mapped field. Review it carefully. If anything looks off, click **Back** to make changes.
  </Step>

  <Step title="Click Connect Pipedrive">
    Click **Connect Pipedrive** to save and activate the integration. From now on, every lead submitted on this landing page is sent to Pipedrive in real time as a person, with a lead opened for them.
  </Step>
</Steps>

## Tips for Pipedrive Integration

* **Name is required** - Pipedrive cannot create a person without a Name. Always map a field to Name before connecting.
* **Reuse your account** - Because Pipedrive is saved globally, you only enter the API token once. Connect the same account to other landing pages in a few clicks.
* **Pass tracking data** - Map fields like LL Lander URL and LL Variant ID to see which page and variant each lead came from.
* **Test with a real submission** - After connecting, submit a test lead and confirm the person and lead appear in Pipedrive within a few seconds.

## Troubleshooting

<AccordionGroup>
  <Accordion title="I see 'Map a field to Name so Pipedrive can create the person'">
    Pipedrive requires a Name to create a record. Go back to the field mapping step and map one of your form fields to the **Name** field, then continue.
  </Accordion>

  <Accordion title="Leads are not appearing in Pipedrive">
    Confirm the integration is active on your landing page and that  **Name** is mapped. Also check that your API token is still valid in Pipedrive, since generating a new token invalidates the old one.
  </Accordion>

  <Accordion title="My API token is not accepted">
    Make sure you copied the full **personal API token** from **Company settings > Personal preferences > API**. If you recently regenerated it in Pipedrive, update the token in LanderLab to match.
  </Accordion>

  <Accordion title="I cannot find the API tab in Pipedrive">
    Your user role does not have API access. Ask your Pipedrive administrator to enable API access for your permission set, then copy the token again.
  </Accordion>
</AccordionGroup>