> ## Documentation Index
> Fetch the complete documentation index at: https://docs.landerlab.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Set Up Mailchimp Integration

> Learn how to connect Mailchimp to your LanderLab landing pages to send leads directly to your Mailchimp audience in real time.

<Frame>
  <img src="https://mintcdn.com/landerlab-babdc23f/z2Nyn8JYMMirC6py/images/LL-MC.png?fit=max&auto=format&n=z2Nyn8JYMMirC6py&q=85&s=7895a40c43d267d279211350c13ef0e6" alt="LL MC" width="1200" height="600" data-path="images/LL-MC.png" />
</Frame>

## What is Mailchimp and Why Use This Integration?

Mailchimp is an email marketing platform used to manage subscriber lists, send campaigns, and run automated email sequences. When you connect Mailchimp to a LanderLab landing page, every lead that submits your form is instantly added as a subscriber to the Mailchimp audience you choose, ready for your email flows without any manual import.

Mailchimp uses **OAuth** to connect. This means instead of pasting an API key, you log in to your Mailchimp account directly and authorize LanderLab to access it. You will be redirected to Mailchimp to complete the authorization, then brought back to LanderLab to finish the setup.

<Note>
  Mailchimp integrations **are saved globally in your account**. Once you authorize your Mailchimp account, you can reuse it across multiple landing pages without going through the OAuth flow again.
</Note>

***

## How to Add Mailchimp

The Mailchimp setup has two phases: authorizing your Mailchimp account via OAuth, then configuring your audience, tags, and field mapping inside LanderLab.

### Phase 1: Authorize Your Mailchimp Account

<Steps>
  <Step title="Go to your landing page">
    Navigate to **Landing Pages** and click the **name of the landing page** where you want to add Mailchimp.
  </Step>

  <Step title="Open the Integrations tab">
    Click **Add Integration** to open the integrations panel.
  </Step>

  <Step title="Select Mailchimp">
    From the list of available integrations, find **Mailchimp** (labeled as "Send leads to Mailchimp in real time") and click on it.
  </Step>

  <Step title="Click Add Account">
    Click **Add Account**. You will be redirected away from LanderLab to the Mailchimp authorization page.
  </Step>

  <Step title="Log in to Mailchimp">
    On the Mailchimp login page, enter your **Username** and click **Log In**, then enter your password on the next screen. You can also use **Continue with Google** if your Mailchimp account is linked to Google.
  </Step>

  <Step title="Authorize LanderLab">
    After logging in, Mailchimp will show an authorization screen asking you to allow LanderLab access to your account. Review the permissions and click **Allow**.

    <Note>
      This grants LanderLab read and write access to your Mailchimp account so it can add subscribers to your audiences. You can revoke this access at any time from your Mailchimp account settings under **Connected Sites**.
    </Note>
  </Step>

  <Step title="Return to LanderLab">
    After clicking Allow, Mailchimp will automatically redirect you back to LanderLab. The setup wizard will open and your Mailchimp account will be pre-connected and ready to configure.
  </Step>
</Steps>

***

### Phase 2: Configure Your Audience and Field Mapping

Once you are back in LanderLab after the OAuth redirect, you will go through a 3-step wizard to finish the setup.

#### Step 1: Configure Audience and Tags

<Steps>
  <Step title="Set a name for this integration">
    The **Name** field will be pre-filled with your Mailchimp account email. You can leave it as is or change it to something more descriptive (e.g. "Mailchimp - Newsletter Subscribers").
  </Step>

  <Step title="Select your Audience">
    Click the **Audience** dropdown and select the Mailchimp audience (list) where new subscribers should be added. This is required.
  </Step>

  <Step title="Add Tags (optional)">
    Once you select an audience, the **Tags** field will become available. You can add one or more tags to automatically apply to every subscriber added through this landing page. Tags are useful for segmenting leads by campaign, traffic source, or offer.
  </Step>

  <Step title="Click Continue">
    Click **Continue** to move to the field mapping step.
  </Step>
</Steps>

#### Step 2: Map Your Fields

<Steps>
  <Step title="Map your form fields to Mailchimp fields">
    You will see a list of all fields from your landing page form on the left, and a dropdown to select the matching Mailchimp subscriber field on the right.

    Map each form field to the corresponding Mailchimp field. At minimum, map **Email** as it is required by Mailchimp to create a subscriber.

    | Form Field          | Mailchimp Field |
    | :------------------ | :-------------- |
    | Full Name           | Full Name       |
    | Email               | Email Address\* |
    | Phone Number        | Select field    |
    | (other form fields) | Select field    |

    Fields you do not map will not be sent to Mailchimp. Use the checkboxes on the left to include or exclude individual fields.

    <Tip>
      LanderLab also includes system fields like **LL Lander URL**, **LL Visitor IP**, **LL Visitor User Agent**, **LL Submission Time UTC**, and **LL Variant ID**. You can map these to custom merge fields in Mailchimp if you want to store tracking data alongside subscriber records.
    </Tip>
  </Step>

  <Step title="Click Continue">
    Click **Continue** to move to the review step.
  </Step>
</Steps>

#### Step 3: Review and Connect

<Steps>
  <Step title="Review your integration">
    The final step shows a full summary of your Mailchimp integration including the integration name, the selected audience, any tags applied, and all mapped fields. Review everything carefully before activating.

    If anything looks wrong, click **Back** to return to the previous steps and make changes.
  </Step>

  <Step title="Click Connect Mailchimp">
    Click **Connect Mailchimp** to save and activate the integration. From this point on, every lead submitted on this landing page will be sent to your Mailchimp audience in real time.
  </Step>
</Steps>

***

## Tips for Mailchimp Integration

* **Email is required** - Mailchimp cannot create a subscriber without an email address. Always map the email field and make sure your form includes an email input.
* **Use tags to segment leads** - Apply different tags on different landing pages to keep your Mailchimp audience organized by campaign or traffic source without