> ## Documentation Index
> Fetch the complete documentation index at: https://docs.landerlab.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Quiz Funnels for Lead Generation: Getting Started with LanderLab

> Learn how to get started with quiz funnels in LanderLab for lead generation and performance marketing. Understand the basics, watch a quick walkthrough, and start building high-converting funnels.

<iframe src="https://www.youtube.com/embed/63HgdQVU4Mw" title="YouTube video player" frameborder="0" className="w-full aspect-video rounded-xl" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen />

This guide introduces quiz funnels in LanderLab from a performance marketing perspective.

You’ll find a simple walkthrough video to help you quickly understand how quizzes work and how to start building funnels that capture and qualify leads.

The goal is to get you comfortable with the basics so you can launch faster. More advanced topics like conditional logic, optimization, and scaling can be explored in the linked guides.

## How to create a quiz funnel?

<Columns cols={3}>
  <Column>
    <Card title="With AI" href="create/with-ai">
      Create quiz funnels with AI
    </Card>
  </Column>

  <Column>
    <Card title="From Template" href="create/from-template">
      Create quiz funnels with templates
    </Card>
  </Column>

  <Column>
    <Card title="From Scratch" href="create/from-scratch">
      Create quiz funnels from scratch
    </Card>
  </Column>
</Columns>

***

## Type of conditions

Conditions let you control how users move through your quiz based on their answers.

You can use them to qualify leads, personalize flows, and route users to different outcomes. For example, you can send high-quality leads to a results page, disqualify users who don’t match your criteria, or show different questions based on previous answers.

LanderLab supports both simple and advanced logic, so you can start with basic rules and scale into more complex flows as needed.

<Columns cols={2}>
  <Column>
    <Card title="Simple Conditional Logic" href="conditions/conditional-logic">
      Create basic rules based on single answers to guide users through your funnel.
    </Card>
  </Column>

  <Column>
    <Card title="Advanced Conditional Navigation" href="conditions/advanced-navigation-rules">
      Combine multiple conditions across steps to build complex qualification and routing flows.
    </Card>
  </Column>
</Columns>