> ## Documentation Index
> Fetch the complete documentation index at: https://docs.landerlab.io/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Use AI to Build and Optimize High-Converting Landing Pages

> Get better results from LanderLab AI. Write clear prompts, use skills and connectors, run CRO audits, and test changes to build high-converting landing pages.

The AI Assistant is fast, but the quality of the result depends on how you use it. This guide shows how to write better prompts, which features to combine, and a simple workflow to build and optimize landing pages that convert.

## Write clear prompts

A good prompt tells the AI **what** to build, **who** it is for, and **what result** you want. Use this simple formula:

**Goal + Audience + Offer + Traffic source + Style**

<Tabs>
  <Tab title="Vague prompt">
    ```text theme={null}
    Make a landing page for my supplement.
    ```
  </Tab>

  <Tab title="Clear prompt">
    ```text theme={null}
    Build an advertorial pre-lander for a joint support supplement.
    Audience: women 45+ with knee pain, coming from Facebook ads.
    Offer: 50% off the first bottle with free shipping.
    Style: native news article, trustworthy, easy to read on mobile.
    End with a clear CTA button to the offer page.
    ```
  </Tab>
</Tabs>

<Tip>
  If the result is off, do not start over. Tell the AI what to change, like "make the headline shorter" or "move the testimonials above the CTA".
</Tip>

## Work in small steps

Big requests are harder to control. Build the page first, then refine one area at a time:

1. Build the page structure.
2. Refine the headline and hero section.
3. Improve the offer and CTA copy.
4. Fix the mobile layout.
5. Set up tracking.

Small, focused requests give more accurate results and use fewer AI credits.

## Show, do not just tell

The AI understands visual context. Instead of long descriptions:

* **Take a screenshot** of the area you want to change.
* **Attach files** like product images, logos, or brand assets.
* **Add context** from another landing page to reuse a section that already works.

Learn more in [Add context](/features/ai/add-context).

## Use skills for repeat tasks

Skills make the AI follow the same rules every time.

* Use **Advertorial / Listicle** to build native-style pre-landers.
* Use **Offer copy** to sharpen your headline, offer, and CTA.
* Use **CRO audit** before you launch to catch conversion issues.
* Use **Page tracking** to make sure URL parameters and conversion events work.
* Create a **custom skill** for your brand voice or compliance rules.

Learn more in [Skills](/features/ai/skills).

## Use real data with connectors

Connectors give the AI facts instead of guesses.

* **Research competitors** with **AdPlexity** or **Firecrawl** before you build.
* **Use performance data** from **ClickFlare** to decide what to change.

Learn more in [Connectors](/features/ai/connectors).

## A simple workflow for high-converting pages

<Steps>
  <Step title="Research">
    Ask the AI to review competitor pages with AdPlexity or Firecrawl and list their angles, offers, and CTAs.
  </Step>

  <Step title="Build">
    Write a clear prompt using the formula above. Use the **Advertorial / Listicle** skill for pre-landers.
  </Step>

  <Step title="Refine">
    Improve the copy with the **Offer copy** skill and check the page on mobile.
  </Step>

  <Step title="Audit">
    Run the **CRO audit** skill and ask the AI to apply the fixes you agree with.
  </Step>

  <Step title="Track">
    Run the **Page tracking** skill so every click and lead is attributed correctly.
  </Step>

  <Step title="Test">
    Create a variant with a different headline or offer and run an [A/B test](/features/analytics/ab-testing) to find the winner.
  </Step>
</Steps>

## Example prompts

<AccordionGroup>
  <Accordion title="Improve the headline">
    ```text theme={null}
    Write 5 headline options for this page. Focus on the main benefit, keep each under 10 words, and use the strongest one in the hero.
    ```
  </Accordion>

  <Accordion title="Fix mobile layout">
    ```text theme={null}
    Check this page on mobile. Make the text easy to read, keep the CTA button visible without scrolling, and remove anything that breaks the layout.
    ```
  </Accordion>

  <Accordion title="Add trust elements">
    ```text theme={null}
    Add a testimonials section with 3 reviews, a trust badge row, and a money-back guarantee above the final CTA.
    ```
  </Accordion>

  <Accordion title="Speed up the page">
    ```text theme={null}
    Find anything that slows this page down, like large images or unused code, and fix it.
    ```
  </Accordion>

  <Accordion title="Prepare an A/B test">
    ```text theme={null}
    Suggest 3 high-impact things to A/B test on this page, and explain why each could increase conversions.
    ```
  </Accordion>
</AccordionGroup>

## Review before you publish

The AI is a fast assistant, not a replacement for a final check. Before you publish:

* Read all copy and confirm claims, prices, and offers are correct.
* Test every button, link, and form.
* Check the page on desktop and mobile.

If something goes wrong, use [Version History](/features/editor/version-history) to restore an earlier version.

## Save AI credits

* Send focused requests instead of rebuilding the whole page.
* Turn off connectors you do not need for the current task.
* Reuse proven sections with **Add context** instead of generating them again.

Team owners can set credit limits per member. See [Distribute and monitor AI credits](/features/multi-user/credit-limits).